So you want to be Number 1 on Google. No surprise there - everyone does, why should you be any different?
After all the race to the summit isn't just a vanity project it's about sales. When people are searching for something they tend to click on the first Google listing they see which is why the companies at the top work so hard to get there and then stay there.
Sometimes it seems like we've been in a recession forever.
One of the few positives to emerge from the tough trading conditions of recent years is the value in running a tight ship. Which is why it's baffling to learn that even now, when it's essential to compete hard for every piece of business going, as many as 40% of small businesses in the UK don’t see the need for a website.
This is a stunning stat and here, just for the 40%, are 9 good reasons why every business needs a website.
Everyone knows that loyal customers are the lifeblood for a business. It's so much easier to get satisfied, happy customers to buy more of your products than it is to win the confidence of new prospects.
Why is that?
Existing customers already took that big scary leap when they decided to buy from you in the first place. Prospects often waver and while they do you need to devote loads of time and attention encouraging them to make that all important purchasing decision. So if you want to boost your sales focus on your customers.